Marther Rosler is an American feminist artist who has worked within video, installation, photo-text and performance.
In her 6 minute film called ‘Semiotics of the Kitchen’ (1975) Rosler features as the cooking show host who then presents to us in alphabetical order housewife implements and tools found in the kitchen. She mimics and parodies the actions of the tools, some in a violent way, in this cooking demonstration. The gestures she makes with the implements are different from their original uses. ‘In an ironic grammatology of sound and gesture, the woman and her implements enter and transgress the familiar system of everyday kitchen meanings — the securely understood signs of domestic industry and food production erupt into anger and violence.